Jeep on Sunday provided a glimpse of a new electric-powered bicycle in its Gladiator pickup Super Bowl commercial with Bill Murray that recreates scenes from the 1993 "Groundhog Day" film.
The Jeep e-bike is Fiat Chrysler Automobiles NV's first step into the micro-mobility sector as electrically powered scooters and bikes spread to cities across the country and world.
Colorado-based QuietKat Inc.'s 750-watt electric motor will power the off-road mountain bikes, which will become available in June, according to a new website. A single charge should last up to 40 miles. The bikes have 4.8-inch-wide fat tires. QuietKat's currently available e-bikes start at $2,699.
Fiat Chrysler now joins its crosstown rivals in offering last-mile transportation solutions in addition to its vehicle lineup. General Motors Co. last year introduced its own ARIV compact and foldable e-bikes for sale in Europe, and Ford Motor Co. in 2018 bought e-scooter startup Spin.
The glimpse of the e-bike in Jeep's commercial is about two-thirds of the way through its 60-second advertisement that reunites actors Murray, Brian Doyle Murray and Stephen Tobolowsky, who reprise their roles from "Groundhog Day."
Twenty-seven years after the movie premiered, Bill Murray's character, Phil Connors, wakes up once again in Punxsutawney, Pennsylvania, home to the Groundhog Day tradition, to relive the day over and over once again.
But when Connors runs away with the groundhog, his getaway car this time is a Jeep Gladiator mid-size truck, about which he remarks "That's different" when he sees it. The curmudgeon character becomes all smiles in the new ride because, as the commercial tells us, "No day is the same in a Jeep Gladiator."
The commercial was filmed in Woodstock, Illinois, the movie's original shooting location, and used the same bed and breakfast where Connors wakes up in the morning, same town plaza and same restaurant where he cheers to "world peace."
The automaker, which skipped the game last year, has a history of blockbuster Super Bowl commercials — most notably the 2011 "Imported From Detroit" ad with Eminem for the Chrysler 200.
Sunday is only the second time in the Super Bowl's 54-year history that the game and Groundhog Day have coincided.
bnoble@detroitnews.com
Twitter: @BreanaCNoble
https://news.google.com/__i/rss/rd/articles/CBMilgFodHRwczovL3d3dy5kZXRyb2l0bmV3cy5jb20vc3RvcnkvYnVzaW5lc3MvYXV0b3MvY2hyeXNsZXIvMjAyMC8wMi8wMi9qZWVwLWUtYmlrZS1ncm91bmRob2ctZGF5LWdsYWRpYXRvci1zdXBlci1ib3dsLWNvbW1lcmNpYWwtYmlsbC1tdXJyYXkvNDYzOTA3NDAwMi_SASpodHRwczovL2FtcC5kZXRyb2l0bmV3cy5jb20vYW1wLzQ2MzkwNzQwMDI?oc=5
2020-02-02 14:44:00Z
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